In Part 1
of the Summer Clearance Sale we talked about Inventory Management. In addition to having a Summer Clearance or Summer Blowout Sale, there are things you can also do to create customer loyalty throughout the year. A loyal customer will always come back to see what’s new and tell others about their recent purchases.
As a business owner, you want to stand apart from the big box stores.
So we’ve put together some suggestions on ways to do that. It boils down to the planning. Take a few hours and sit down with your calendar and plan out the next several months of merchandise promotions. By writing it down, you give yourself and your staff a guide to what’s being planned for both in-store and social media promotions.
Take control of your own destiny and have some fun with different types of sales to create buzz. Remember to pull social media into the mix and let your customers know what these promotions are. This can be done with text message programming, regular electronic newsletters and/or sale announcements and social media. Your customers will remember and think of you first and that’s good for business