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Summer Clearance Sale – Part II

  • By Lauri Paxton
  • 08 Jul, 2015
In Part 1 of the Summer Clearance Sale we talked about Inventory Management.  In addition to having a Summer Clearance or Summer Blowout Sale, there are things you can also do to create customer loyalty throughout the year.  A loyal customer will always come back to see what’s new and tell others about their recent purchases.
As a business owner, you want to stand apart from the big box stores.  So we’ve put together some suggestions on ways to do that.  It boils down to the planning.  Take a few hours and sit down with your calendar and plan out the next several months of merchandise promotions.  By writing it down, you give yourself and your staff a guide to what’s being planned for both in-store and social media promotions.
  • Birthday Sale– Because it’s your birthday – we’d like to treat you to something special. Of course, you need to collect your customer’s birthday month and day to be able to push out the offer to them.
  • Anniversary Sale– When did you open your store? Tie in an event to draw traffic…We’re 5 Years Old – then the offer.
  • Throwback Thursday– we’ve all seen this on Facebook. Create a Throwback Thursday Sale….Thursday only – the Price of our Area Rugs will be …..
  • Full Moon Sale– Why not? It might be the best sale you’ve ever had. Did you know that July has a blue moon (when two full moons occur on one month)? The first full moon was July 2 nd and the second is on July 31, 2015.
  • Wacky Holidays – We all know of the traditional holiday sale. However did you know there so many unusual holidays that you can tap into just in case the holidays are at an inconvenient time.  July 21 st is National Junk Food Day – All candy bars will be priced at $.50 in Honor of National Junk Food Day!  Have fun – be creative and stand out from the crowd.
  • Small Business Saturday : November 28, 2015 is Small Business Saturday. It is the day after Black Friday and the Saturday before Cyber Monday. Small Business Saturday is relatively new, but has been gaining momentum in the past few years.  Now is the time to gather fellow business owners and plan for the upcoming season.  Do you want to host a Stroll Down Main Street, Cookie Walk, or the Best of Your Town Sale?  Learn how you can be a thought leader and a Neighborhood Champion by visiting the Small Business Saturday website.
  • Seasonal Dates: Dates such as the first day of summer, Spring Equinox, or even April 15th, tax day (in the U.S.) can be potential sales days for your business. Think about seasonal dates related to your industry and add some fun.
Take control of your own destiny and have some fun with different types of sales to create buzz.  Remember to pull social media into the mix and let your customers know what these promotions are.  This can be done with text message programming, regular electronic newsletters and/or sale announcements and social media.  Your customers will remember and think of you first and that’s good for business !
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